Harvest of the low-hanging Fruit

Some consulting projects feel like planting seeds, waiting patiently for results. But every so often, you step into a field already ripe for harvest.

One of my most rewarding gigs was working with a learning platform eager to grow. After a few calls, we set a bold, ambitious goal to increase the paying client base by 50% before the year’s end. It was a tall order, but we all could already sense the potential in the business.

Their product had a freemium component, meaning the field was full of prospects already engaging with the platform, we just had to figure out how to turn those free users into paying customers. So, we got to work, digging into the data, analyzing customer behavior, and searching for patterns.

And then, like walking through an orchard at peak season, we spotted the low-hanging fruit everywhere. The answers were right in front of us:

🌱 The CRM wasn’t properly tagged—meaning we weren’t reaching the right users at the right time.

🌿 The onboarding process wasn’t nurturing free users toward conversion.

🍎 A few well-crafted emails could bring existing users over the paywall.

With just a few key changes, refining the CRM, tweaking the onboarding, and launching a targeted email campaign, we turned insights into action. And the results? We hit our annual goal two months early.

It wasn’t about planting something new. The fruit was already there, waiting to be picked. We just needed the right tools, the right timing, and the right strategy to bring in the harvest.